1. 0 POINTS
    David RacichPRO
    Fountain Hills, Arizona
    The face amount of a life insurance policy is the death benefit the beneficiaries will receive upon the demise of the policy insured. The death benefit can also increase depending on the type of permanent life insurance policy you purchase.
    Answered on July 14, 2013
  2. 63333 POINTS
    Peggy MacePRO
    Most of the U.S.
    The face amount means the amount of money that will be paid to the beneficiary when the insured person passes away, or when the policy matures. In term life insurance, the face amount is the amount of life insurance that was purchased.
    Answered on July 20, 2013
  3. 14231 POINTS
    Tom Sheehan
    Agency Owner, The Thomas G Sheehan Agency, 27 Glen Road Sandy Hook, CT 06482
    The "face amount" of a life insurance policy is the original  specified death benefit that you purchased at the time you applied for the coverage.  This is the amount that will be paid to your beneficiary at the time of your death.  If you have some form of permanent Life Insurance (Whole Life, Universal Life, Variable Universal or the like) and have borrowed from the accumulated cash value of the policy, then any outstanding loan balance  would be subtracted from the face amount and the balance then paid to your beneficiary.
    Answered on April 23, 2014
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