1. Steve SavantPRO
    Syndicated Financial Columnist, Host of the weekly talk show Steve Savant's Money, the Name of the Game, Scottsdale Arizona
    There are several online brokerage insurance portals that sell life insurance direct to the public or use their own agent field force. Brokerage firms online generally maintain a significant inventory of life insurance companies and spreadsheet them by premium ranking. You'll have a better opportunity in securing a competitive price.
    Answered on August 15, 2013
  2. Peggy MacePRO
    President and Senior Agent, Outlook Life, Most of the U.S.
    Finding good life insurance entails finding an affordable and fair price, finding a secure company, and finding a policy that has guarantees. To find good life insurance, it is helpful to start out with a good agency that can help you put all those pieces together. You can find an agency like that by reading online reviews and testimonials, and calling them to sense their level of expertise.
    Answered on August 16, 2013
  3. Jason GoldenzweigPRO
    Co-Founder, TermInsuranceBrokers.com, Goldenzweig Financial Group, Haymarket, Virginia
    There's hundreds and hundreds of insurance companies out there.  The best way to buy life insurance is through a life insurance broker. You can also buy life insurance online or through the mail, but a broker is going to be your best resource.

    The process of buying coverage can be very intensive, strenous, and time consuming. You ideally only want to go through the application and underwriting process once. Trying to apply to multiple companies to see what sticks actually works against you.

    There's many factors that affect what a person will pay for their life insurance coverage including their age, gender, amount of coverage they want, how long they want the coverage for, their risk classification, and whether they're applying with full underwriting or non-medical term coverage. Non-med policies may seem easier to deal with and have less hassle, but you're usually paying a substantially higher amount than necessary if you had applied for a fully underwritten policy with an exam.

    The risk classification is the MOST critical factor in determining the cost (premium) of a life insurance policy - I can't stress this enough. The risk class depends on a number of factors including whether you're male or female, your medical history, prescriptions you take, your height/weight profile, any tobacco usage, family medical history, and other factors.

    Please keep in mind - every carrier has different underwriting guidelines, and each may offer a different risk class for a given medical profile - e.g. company A may offer preferred (featuring lower rates) and company B may only offer standard (featuring higher rates).

    If you're looking for coverage to be in place for a longer amount of time (e.g. 20 years, 30 years, or permanent coverage), you also want to consider the insurance company's financial rating (typically at least an A rated company). The financial rating indicates a company's financial strength and stability.

    I hope the information is helpful - please feel free to contact me for further assistance and if you have any other questions. Thanks very much.
    Answered on June 27, 2014
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