Is Golden Rule Health Insurance Any Good?

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   Pete Wittman

   President, The Wittman Group, Tennessee

   While Golden Rule has had cycles of good to bad, since they were purchased several years ago, they have been stabilized.  Several years ago, United Healthcare (UHC) developed a strategy of growth by acquisition.  They specifically wanted to go after companies that specialized in the individual market.  They acquired two companies - American Medical Security, headquartered out of Green Bay, WI & Golden Rule.  For years, American Medical Security had stronger products and were typically more stable.  However, with constant legislative changes, both companies struggled.  UHC purchased both of them and merged their operations together, creating the new brand called UnitedOne (the name Golden Rule is still often used).  In summary, Golden Rule insurance can be good... check with an independent agent to discuss what plan and company might fit your needs best.

   Answered on April 21, 2014

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