A study conducted by LIMRA and The Life Foundation in 2013 found that the number of people preferring face-to-face interaction with their life insurance agent had dropped to 50%. That same study found that 85% of life insurance shoppers would use the internet in some way in their purchase.
Most life insurance that is sold online utilizes a combination of technology and personal interaction. E.g. The shopper may find a quote online, then call that website to talk to an agent who will verify the rate and provide them with the application. So the question of how much life insurance is sold online is difficult to answer. But there is no doubt that many people looking for life insurance do like the convenience that online shopping provides.
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Most life insurance that is sold online utilizes a combination of technology and personal interaction. E.g. The shopper may find a quote online, then call that website to talk to an agent who will verify the rate and provide them with the application. So the question of how much life insurance is sold online is difficult to answer. But there is no doubt that many people looking for life insurance do like the convenience that online shopping provides.