1. 63333 POINTS
    Peggy Mace
    Most of the U.S.
    Here are the most common things people look for when buying life insurance from us.

    1) Price. They are looking for the best price for their health, age, tobacco status, etc. 

    2) Exam. They want to compare policies with and without exam, and decide whether or not taking an exam is worth it for them. The majority of those who look into No Exam coverage do go ahead with no exam because: a. it is all they can get; b. it is less risky and not much price difference than a medically underwritten policy; or c. they need the policy in a hurry and are willing to pay extra to not take an exam. 

    3) Length of Coverage: Most people who are not well versed in life insurance are concerned what will happen when their term ends and "what happens to their premiums". When looking for life insurance, a shopper has to understand how different types of policies work, and the agent needs to take the time to make that explanation clear to them.

    4) Guarantees: They want to know if the premium will go up, if it will pay for death by any reason, if there is a guaranteed cash value, etc.

    5) Company Stability: They want to be sure that their life insurance company will pay out upon their death.
    Answered on September 18, 2013
  2. 2180 POINTS
    Kelly Moser
    Social Media Strategist, Disability Insurance Services, California
    That is a client-specific driven question--but a good one!  It depends on the client's age, health, income, etc. When looking for a carrier, I would look for a carrier that has a strong history and creditworthiness in the life insurance business and rates well on the Standard & Poor's Rating.
    Answered on September 18, 2013
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